the 10Next story
WHAT’S IN A NAME?
by Rob Adams, Owner & CEO, 10Next
In marketing, we know the importance of naming and how it shapes market perception, and the name 10Next embodies the things I value most. Every few years, my wife and I go on a “retreat” to dream and plan for the next 5-10 years. This tradition planted the seed that grew into 10Next. It’s the culmination of what I have planned, both personally and professionally, for the next 10 years.
After 25+ years of growing a successful advertising, marketing and market research agency, then selling the business, it didn't take long to realize what I have always known. I’m an entrepreneur, and owning my own business gives me the freedom and flexibility to concentrate on the things that are most important to me professionally, including client satisfaction, giving back up to 10% to charitable causes in the senior living industry, and permission to think outside the box with innovative solutions.
10Next offers Next-Gen services and solutions for our clients today. Some of the services we offer are familiar, like market research – including audits, focus groups and surveys – sales training, and recruiting. However, other services are new and exciting, offering a non-traditional approach to marketing and advertising for the next generation of retirees.
WHAT’S IN A NUMBER?
I’m a numbers guy, but not in the traditional sense. I love stats, particularly when it comes to my golf game! But, my career in senior living began in qualitative and quantitative market research. When I think of excellence, I think of “Top 10” or a scale of 1-10, with 10 being the highest. I got married on 10-4 and as an Air Force veteran, I knew that I would never forget an anniversary! 10 is a powerful number and everything about 10Next centers around it, from our Perfect10℠ process to our 10 Core Values.